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Wolf of the Month: Alicia




November's Wolf of the Month, Alicia Conner, is a model and Wolven Ambassador. She uses her voice as a model to spread word of brands that inspire change through fair trade business models and environmental impact reduction. 


Where are you from, where do you live, and what do you do?

My name is Alicia Conner and I was born in Mississippi, but I live in Atlanta. I work in the fashion industry.

What led you to join the Wolfpack?

I care about the environment and being eco-friendly. Wolven has such unique clothing designs, and I like to create content that encourages helping others. I like to promote brands that give back.

What’s the best part about being a Wolven Ambassador for you?

I love the flexibility of Wolven’s clothes. I prefer to be a part of a larger platform to amplify other’s voices. It can be hard to promote change on a smaller scale, so it’s nice to join a larger community where we can all be apart of change for the planet and the human race.

What is your favorite print and/or style?

I love the Shakti Racerback Bra and Legging. I love that it is sustainably made from recycled bottles. I started out as a thrifter and my interest in sustainable fashion started there. I like the transitional style, and the flexible, quick drying anti-microbial fabric. My next set is going to be the Aquarius Crisscross Four-way Top and the matching Bell Bottoms.

How does wearing Wolven make you feel?

Comfortable. That pretty much sums it up in one word. I love that the legging has a back zipper because I lose stuff a lot. I’m very active and exercise 4-6 days a week, and it’s great that I can wear my Wolvens casually and non-casually. It doesn’t just feel like I’m always in workout clothes.

What does sustainability mean to you?

Sustainability is being able to exist constantly without compromising natural resources. It’s also not sacrificing social and economic resources. A fair-trade model is important to me, because it means companies take into consideration their employees, and have a transparent supply chain. Coronavirus has put consumption under a microscope.

What inspires you?

Number one, the needs of the oppressed. It’s impossible not to have that as a source of inspiration in your life growing up being black. Being born a black person dictates how you will navigate life. Growing up in a black neighborhood, there were things I didn’t have that white people take for granted. My own people inspire me socially, and economically, and they motivate social justice. Black people grow up with all this pressure, and the fact that there are still families that have successful children, and children in college despite these experiences and struggles is inspiring to me. Being a creative also inspires me. Creativity keeps people happy, and keeps sustainable brands going. Growing up black means growing up being a survivor. Because most of our life is about surviving more than living, we have to learn to be creative with what we have.

What does fashion mean to you?

Fashion means creativity, outreach and being able to influence people’s purchasing decisions. Using creativity through fashion can influence people’s purchases and purchasing power, as well as the success of small businesses. I always question if some big corporate brands really care about me. There are small businesses struggling to stay above water, and these small businesses also help keep our economy going.

How do you view the future for our planet/people?

I feel hopeful that once people start realizing that structural privilege and racism do exist, then the majority will be able to help the minority. You can’t do that when you have rose-colored glasses on. We need to evaluate structuralized racism. We need to be more grateful for what we have. We can get there by being more aware of our carbon footprint, and by doing more recycling and thrifting instead of supporting fast fashion. Sustainability also means access. We need to make things like recycling accessible to everyone so that it’s not just a step forward for some demographics. Including minorities in the green economy closes the wealth gap, and it lets people know that sustainability is for everyone. We want to see how transparent you are because sadly people try to capitalize on social injustice.

How do you create your content?

I use Adobe Premiere Rush for videos. I taught myself to video edit using YouTube and Google. I create my content by looking at what people need to see, but I’m not always doing it for other people. I find a balance because it needs to be authentic. I also use a ring light that’s falling apart, I need to get a new one.

Why should people join the Wolfpack?

I think people should decide on their own if the Wolfpack aligns with their values. However, a company reducing their carbon footprint and caring about more than one demographic is important.

@aliciathehealthyfashionista inspires the activism that Wolven promotes through our efforts to #makesustainabilitysexy and we are proud that she is part of the Wolfpack. 

The Wolfpack IRL


About the Author

@michaela.barrett

Michaela Barrett is a South African living out her dream as a sophomore at Wake Forest University in North Carolina. Her passions include hiking, yoga, photography, and anything that involves being outside. Her favorite place to be is reading a book on the beach on a cool summer’s day. She wants to save our beautiful planet so that it can be enjoyed for generations to come.


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